Midweek at 2pm is a good time to send follow-up emailsĪccording to research conducted by Mailchimp, your best bet for achieving email marketing success is sending emails on Tuesdays, Wednesdays, or Thursdays at around 2 pm. These professionals aren’t in the right mindset to start thinking about new products or prospects, so it’s better to avoid sending emails on Fridays. They’ll often delete anything that appears to be unimportant or unsolicited, so you should avoid sending them emails on Saturdays, Sundays, or Monday mornings.Īvoid sending follow-up emails on FridaysĪt the end of the week, most professionals spend their time finalizing tasks and thinking about their weekend plans. Most professionals start their week by organizing their tasks and sorting through the emails they received while they were away.
So it’s essential that you use a quality sales management tools to track statistics and open rates to formulate effective strategies.īut in terms of general advice, here are some of the best tips about timing.
There’s a lot of guidance out there about when to send a follow-up email, but it’s important to remember that nothing will be as effective as A/B testing your own data. A 30-minute window could mean the difference between your email being clicked and read, and being deleted without a moment’s hesitation. In email marketing, timing is a huge factor that will determine whether you’re successful to connect through an email after no response. Source When Should You Send a Follow-up Email?
If you know how to write a good subject line and effective email, Fast Facts About Email A follow-up email provides an opportunity to reach your prospects, even if they missed your original message.įollow-ups also typically result in higher response rates: Yesware’s data, for example, reveals that if you don’t receive a reply to your first email, you still have a 21% chance of receiving one to your second email. After 24 hours, the chances of an email being open drop below 1%. In fact, an estimated 19% of email campaigns are opened within the first hour of sending. While email is an invaluable tool in the sales process, it also has a major disadvantage: the messages you send have a short shelf life. In fact, according to Marketing Donut, 80% of non-routine sales occur after at least five follow-ups from the initial contact. You need to build trust with your prospect in order to succeed, and that happens over time, through multiple touch points. In sales, sending out a single email usually isn’t going to cut it. When Should You Send a Follow-up Email?.Jump to a specific topic below or continue reading to get started Table of Contents This guide is here to help you learn how, so your follow-up emails have a better chance of getting read… and responded to. You’ll need a plan for sending an effective follow-up email. If you want your email efforts to yield results and actually secure sales, you’ll need more than just a clever subject line or amusing GIFs. But cutting through the noise can be a challenge, especially considering that the typical office worker receives a whopping 121 emails per day.
In fact, 86% of office workers agree that email is their favorite mode of communication.